308 Exhibition Location


bates smart logo

Company Profile

Bates Smart Architects Pty Ltd is a large, established, design-focused practice encompassing commercial, residential, hospitality, education, research and health projects. We excel in developing solutions for complex multi-use sites while collaborating with diverse client groups. We combine the strengths of an innovative and professional approach to client service with a comprehensive skill base.

Since 1852 our practice has been continuously involved in major projects which have influenced both urban and regional development. Our commitment to design excellence, environment responsiveness and client service affirms our reputation as one of Australia’s most respected design firms. We have delivered numerous major projects throughout Australia for both public and private clients in metropolitan, regional and overseas locations. Bates Smart has offices in both Sydney and Melbourne with approximately 105 and 100 staff respectively. The office is fully integrated, covering architecture, urban design, masterplanning and interior design.

Bates Smart brings strong expertise in residential, hotel and hospitality design. We have been responsible for the planning and design of a number of residential projects over the past decade. We have specialist expertise in residential design and many of our projects have won industry awards across categories ranging from architectural design, interior design, urban design and environmental design. Our hotel and hospitality projects have also received international recognition and acclaim for design excellence. Our team has extensive knowledge of hotel operations and proven ability in the design and refurbishment of world-class hotels.

Design Statement

308 Exhibition Street is a landmark site that addresses the coveted Royal Exhibition Precinct and Carlton gardens and forms a prominent gateway site into the Melbourne CBD.

Listed as a World Heritage Place, The Royal Exhibition Building was designed by Joseph Reed - Founder of Bates Smart and is an example of the International Exhibition movement which embodies ideas of optimism, spirit and forward thinking. The two sculptural towers of 308 Exhibition Street imbue a sense of an international style whilst simultaneously creating a privileged viewing platform, one to the north with expansive vistas across the green oasis of the Carlton Gardens and another aligned to the Hoddle Grid with views of the Melbourne CBD skyline extending to the waters of Port Philip Bay. The building is designed to champion the public significance of its iconic neighbour with a jewel-like textured facade and the towers are encapsulated at their base by a sweeping podium that reinforces its unique garden setting and formerly responds to how people live within a luxury urban sanctuary.

308 Exhibition Street, Melbourne is a significant development opportunity with no better site for premium mixed-use in Melbourne.